Reflex is a hypothetical prosthetics company centered around making high quality products. The brand was designed to work for an active, sports oriented, market as well as a a fashion focused one.
reflex:
an action that doesn't requiring thought to perform
This definition reflects what a good prosthetic should be and it embodies the companies philosophy.
The mark is two arrows coming together to make a whole shape. their opposing directions emphasize action and reaction playing off of reflex.
The Reflex type was built from Nudista, but it was made custom so that the center lines of the letters, as well as the thickness, would work better with the mark.
Reflex's app uses augmented reality to help customers easily try on products.
Opening splash page
The home page lets you access your albums where you can try on different products using the augmented reality aspect of your app.
The Products section allows you to go through the variety of products and add them to your bag or add them to your albums for trying on.
The shopping tab holds your list of products before checking out.
Reflex stores incorporate a modern, clean aesthetic as part of their brand.
Reflex stores incorporate a modern, clean aesthetic as part of their brand.
